Available Now: Grabbit's Social Publish and Subscribe Platform

Today's technology has forever changed how people consume, share, discover and transact around content. Today, businesses need a new kind of solution that re-invents how people access, manage and share content, in ways that actually enhance the value of your business content. Real-time interaction is proving to abbreviate and distract consumers from the attention they used to spend on advertising, which now crowds the places on web sites they've learned to ignore. Media outlets are rethinking the use and distribution of their content.

Grabbit's social publish and subscribe platform was created by a team with deep experience in publishing, media, and advertising keen to the recent transitions of each. Grabbit has several special features designed to help media and publishing companies integrate their existing content and people with the social networks and real-time information streams of their audiences. This makes professionally-created content more viral by making it easier for their existing audiences to share the content, create conversations around it, share and search it, and ultimately broaden distribution.

Grabbit's flexible platform SDK produces timely, relevant features to attract and retain subscribers, deeper profile data and analysis of behavior and trends unique to groups within your database. Our team can implement a system tailored to your publication, or work with yours to do the same. The cost savings and other benefits of Grabbit's cloud-based social software are many. Used in conjunction with existing systems, publishing calendars, content, and control are determined by each media outlet individually.

Related quotes:

"What you need is an aggregator -- a place to come that gives you a news feed not just of what's happening inside your walled garden, but also what's going on elsewhere, too." — Chadwick Matlin, Washingtonpost.com "Facebook Cornering Market on E-Friends"

"The publishing business is not in trouble because there's no demand for books. It is in trouble because there are changes afoot in how best to satisfy the demand, changes to which there are suitable responses, two of which are fostering fan culture and generating a sense of occasion" — Richard Nash, Huffingtonpost.com "Want to start selling books? Start gathering fans"

Read more:

Robert Scoble "The new billion dollar opportunity: real-time web curation"

BBC News "Twitter Tweets are 40% Babble"

BusinessInsider.com "Facebook Versus Twitter Getting Ugly for Twitter"

PC World "Facebook buys FriendFeed: What Does It Mean?"

Yahoo!Tech "Media Moguls Rethink Advertising In Downturn"

SearchEngineLand.com "What Is Real-Time Search? Definitions and Players"